Reinterpreting excellence for sustainable competitive advantage: the role of entrepreneurial culture under information technological turbulence

Purpose This study aims to understand the culture of excellence by examining role entrepreneurial in shaping how firms achieve sustainable competitive advantage (CA). takes into consideration firms’ capability transform a CA generating product development and adapting information technological turbulence. Design/methodology/approach first gathers evidence from literature then carries out detailed propose structural equation model followed an online survey that supports empirical evidence. test involves data set with 782 usable responses following 4,000 emails sent respondents removed due missing values. The population are taken firm directory Surabaya City Indonesian Ministry Trade Industry published. Findings There is strong tendency imperative for attain supporting new development. results show provides partial mediating effect, which indicates may affect directly support. also touches on dynamic proposing scenario approach suggests should refine adapt Originality/value extends understanding underpinning theory, argues valuable resource, helps promoting